A list of associated contacts
Each campaign is associated with a list of contacts This list of contacts is managed by Digitaleo's contact management API. Please refer to the documentation for this API for more information.
A Digitaleo campaign can be multistep, with each step itself able to be multichannel. This allows you to generate a single campaign for all of the communication concerning an event (save the date, D-7 reminder, thank yous...).
Our campaign API now makes it possible to manage the SMS, EMAIL, VOICE and VOICEMAIL channels.
The VOICE channel corresponds to telephone calls (fixed and mobiles) broadcasting a voice message. The VOICEMAIL channel entails leaving a voice message on the answering machine (without ringing the telephone) and is for mobile telephones only.
Digitaleo currently supports 4 different campaign types:
- STANDARD: Conventional marketing sending campaigns
- TRIGGERED: Campaigns for which the sending is triggered according to a date present at the contact level. For example, this type of campaign allows you to wish your contacts happy birthday
- RECURRING: Campaigns sent at regular intervals across the entire list of contacts
- TRANSACTIONAL: Campaigns for which the sending is done when contacts are added to it. A date can be defined in order to defer the sending of the messages to these new contacts. This type of campaign is not associated with a list of contacts as can be understood for the other types.